Google AdWords and Google AdSense: Are You Winning or Losing the Game?

If ever you felt you need more money to augment your current income, Google Adsense is your answer. To be sure, simply displaying Google Adsense ads in your website will not fetch you cash. Of course you need a website, preferably one that concerns a fair amount of populace, but that is just the beginning. It is important that you strive hard to bring sizable traffic to your site.What is Google Adsense?
Briefly, Google Adsense is all about display of Adwords ads on content sites that are part of Google network. In effect, two things happen in conjunction with one another. First, PPC (pay per click) advertisers using Adwords ad campaign have to opt for placement of their ads in content sites (the other option is search sites). Second, individual website owners must enroll with Google to qualify for displaying Adwords ads.
Google Adsense is thus an interface whereby enrolled web publishers agree to place Google Adwords ads on their websites in return for revenue that results when those ads are clicked on. In other words, the money so collected by Google from Adwords advertisers is shared between Google itself and website owners where the clicks have occurred. Google Adsense is therefore a win-win situation for both parties at no additional cost to website owners.
Let us now explore how you can maximize your earning through Google Adsense.How to present your Google Adsense ads
For an answer, we will turn to Google Adsense help center [https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954]. There is a pictorial presentation, called 'heat map', that elucidates ideal places for locating Google Adsense ads. In short, here are main points to consider:
- Ads appearing above the fold tend to perform better.

- Place ads directly above (the hottest place) and below content.

- Place ads as close to content and navigational pane, left side being more preferable.

- Place Google Adsense ads on content pages, if not on all pages of your website.

- Combine multiple ad units on every content page, focusing specially on rectangular boxes and skyscrapers and even link units, the latter in case of space constraint.

- A big advantage with Google Adsense ads is that you can use any color combination to display the ads. Experts suggest it is better to merge ad background with background color of your webpage. Further, consider using same color for text and link as that of your webpage. Maximize gain with Google Adsense ads
Like any money-making venture, you have to work incessantly to maximize your earnings from Google Adsense ads. After you have ensured proper appearance of Google Adsense ads on your webpage, the next thing to consider is organizing the ads in such a way that viewers are enticed to click on them. The main issue here is theme (or shall we say 'niche') of your content page and that of Google Adsense ads must coincide. For example, if the content page relates to the niche 'traveling in Himalayas', the Google Adsense ads shown need to center around this niche.
But all niches may not be popular. Therefore the trick is to discover those niche keywords that people frequently search for. There are many free and paid tools in the market that let you unravel popular search terms. None is more elaborate and helpful than the Adwords Keyword Tool. When you use the tool, try to dig out your niche keywords and build keyword-enriched content pages. Google Adsense ads appearing in those content pages are likely to be more successful in terms of visitors' inclination to click on them.Adsense - Google's bounty
There are many tales that do the rounds as to how much Google Adsense will fetch you. A recent story (Google's hidden payroll, USAToday.com, March 28, 2006) cites quite a few examples of more than thousand dollars income per month through Google Adsense. Google itself flaunts success stories [https://www.google.com/adsense/success] aimed at new publishers. Be that as it may, there is no doubt that web publishers can indeed reap rich bonanza with Google Adsense.

Article by Josh at http://www.hostingfrenzy.com
Visit his site for a comprehensive web hosting directory, articles, tools, and much more.

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Google Adsense Tips - What, How, Who, Why, When and Where!

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.
Given below are the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.

Adsense Tip: What is is Google Adsense:

Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. made by your website visitors on the ads. or search results pages. Another new addition is the Google Adsense Referrals Feature , whereby you can generate additional income by displaying Google's Referral Buttons on your web pages.

Adsense Tip: How to get started with Google Adsense:

You have to apply to Google Adsense by completing an online application form at https://www.google.com/adsense. Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. to the content of the page. When a visitor clicks on it Google pays you.

Adsense Tip: Who can participate in Google Adsense:

Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google's program policies. It is Free to join. Google has a massive advertiser base and they have ads. on the ready for all categories of businesses. They also have ads. ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.
Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters living in any part of the world can participate.

Adsense Tip: Why Participate in Google Adsense:

The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.

Adsense Tip: When to Participate in Google Adsense:

The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.
Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account.

Adsense Tip: Where to place Google Adsense ads. in your Website.

The Adsense ads. can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.
Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
Ads placed at the top of the page and at the left generally perform better than others.
Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.
Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.

The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Adsense Tips can help you get started.

Copyright © 2006 Kanaga Siva About Kanaga: Kanaga Siva has a wealth of experience in Marketing and also running a successful Home-Based Business. He now operates his Internet Marketing Business. For Articles, Resources, Ideas and Advise to start a Home Based Business and for other recommended Programs, visit his Home-Based Business From Home website.

Article Source: http://EzineArticles.com/?expert=Kanaga_Siva

Google Adsense Earnings - Real or Mirage?

In a recent web content for one of our clients, I sang paeans to Google Adsense earnings' potential. In particular, I was referred to an article in USA Today [http://www.usatoday.com/tech/news/2006-03-28-googe-adsense_x.htm] that showcased instances of substantial Google Adsense earnings by "third-world" website owners for whom Google's doles are like god-sent (never mind Google's own skyrocketing revenue from Adsense). Since I was constrained by my client's need to write on virtues of Adsense while authoring his web content, I couldn't focus on 'allegedly' darker sides of Adsense. I say 'allegedly' because it is not clear whether Google really is the culprit as made out to be. Be that as it may, let me turn to what a few website owners faced while trying to claim a pie of Google Adsense earnings.

Stas Bekman's story

Stas started publishing Adsense ads on his website from December, 2005. His site was already receiving 600 page-views a day, so Stas thought Adsense ads would be ideal to put his site-estate to perfect use. Since Adsense delivered highly targeted ads, there was always a chance that his viewers would click on the ads resulting in revenues for both Stas and Google. He was not off the mark in his assumption. The ads displayed on his website did generate clicks, and on one day the number of clicks surged to 169. This generated Stas's Google Adsense earnings of $32 on a single day. The 'WOW' however didn't last long.

Google came hotfooted and charged Stas of generating invalid clicks from his website, suspending his account promptly. Whatever his Google Adsense earnings were at the time of suspension also stood withdrawn. Since Stas didn't pull down the ads immediately though they were of no use to him for the time being, it remained unclear as to who earned the commission money for the clicks generated during this period.

Stas got going immediately and after a series of email correspondence, his account was finally restored by Google a few days later. Stas apparently agreed that deliberate clicks (click fraud) triggered the episode (which Google too said). But the question remained as to who did that? As it turned out, Stas had to forego $30 of his Google Adsense earnings. He didn't mind. He reasoned that for all its supposed follies, Adsense does fetch money for his website. What has Stas got to say on his experience? Taste this:

"...the next time you get excited by all those books and sites touting Google Ads as your greatest source of revenue, think twice before you waste your time and energy on something that is *not* under your control and can be taken away by a malicious user in co-operation with Google AdSense team. Google AdSense is undeniably a great tool when it works, but I'd definitely love to have a better control over it."

Click here to read Stas Bekman's story.

Benjamin Cohen's account

A similar experience is reflected in Benjamin's account. In his case, after Adsense earnings stopped for him for the first time, Benjamin waited awhile and applied afresh. He got a new account but that too was terminated by Google for alleged 'click fraud'. Though he gives a fair measure of his Google Adsense earnings each time his account operated, Benjamin fails to mention anything regarding number of clicks or whether there were anomalies in them. After going couple of times through Benjamin's article, I concluded that more information would be needed to know what exactly happened. Benjamin complains about the VAT payments but that is something not directly related to Google Adsense earnings per se.

Benjamin Cohen's account can be reached here.

The truth

The truth must lie between what Stas and Benjamin faced and the policies of Google Adsense. Let me turn to what Google has to advise on Adsense. To be sure, Google has lined up many success stories that range from health website to home improvement site to even one that deals in aircraft seating information for frequent flyers. If you feel intrigued, there's perhaps a reason or two there. The common thread is the fact that many site-owners do have bulging Google Adsense earnings.

Speaking on behalf of Google, its reluctance to spell out all that we want to know is understandable, given the fact that the contextual advertising scene is becoming very competitive with each passing day. Having said that, I want to echo Stas's wish of having more control on Adsense account. In the least, let Google automatically filter self-clicks and not count them for revenue. YPN (Yahoo! Publisher Network) is already doing that. Why Google cannot is a mystery. If Google takes care of this small scruple, it'll make life easy for many site owners like Stas and Benjamin.

Summing up

Perhaps Google has reasons to act against Stas and Benjamin like it did. Perhaps not. Is the reason attempted click fraud? If so, what about their insistence that they didn't do what Google says they did? Even as the debate continues, let there be no doubt that the lure of handsome Google Adsense earnings is too much for small website owners to not abstain from opting for it.

An avid web-watcher, Partha Bhattacharya is a web content writer [http://www.words2content.com] and writes web content of all hues. Partha also runs blog on search marketing [http://www.prioriti.in/blogs].

Article Source: http://EzineArticles.com/?expert=Partha_Bhattacharya

Google Adsense Why Less Is More

If you are reading this I assume you already know the basics of adsense. Many people are already making thousands of dollars per year using adsense but others who have the same opportunity are not. The problem lies in the layout of many sites. I often stumble upon a website that has the content or product I need but is inundated with ads which blind the user and make them leave quickly. One should never scare a user away with ads, using more then three ads per page.

When you place adsense ads onto your pages Google gives a rank to these with pricing from the top left to the bottom right. This means if your ads are clicked towards the upper left of your website you will get more money per click in the first through third position then in a click in the bottom right being fourth through sixth or seventh through ninth. I was able to double my profits by optimizing my pages and removing unwanted ads.

It is true that by removing many instances of ads that you may get less clicks per page but if you are getting paid a higher value per click you should make more money overall. Removing the cluttered ads will also help with repeat visitors. This will ensure that in the future you have a higher chance that those repeat visitors will click the ads.

By doing all of these things you will not only enhance the experience for the users, but you will enhance your earnings per page. Once you master this technique you can improve upon it by using affiliate marketing as well.

James Schwahn

Visit the make money online forum Paidtopix.com [http://www.paidtopix.com]

Visit my make money online blog Paidtopics.com [http://www.paidtopics.com]

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Save More with a Best Buy Promotional Code

Are you a smart shopper? If you are, then you probably take advantage of every sale, deal or special that you come across. In my case, I have to admit that I don't this too well because I usually stick to the promotional codes that are offered by the local pizza delivery service.

Companies offer a variety of discounts in order to attract more customers and gain more profit. It would be a good idea to keep an eye out for them. For example, you should take advantage of the latest Best Buy promotional code. You can make use of the Best Buy promotional code to buy some awesome new electronic product or CD at Best Buy.

A few weeks ago, I almost used a Best Buy promotional code. These devices allow you to take care of everything on the web. The paper coupons that we used several years ago are becoming a thing of the past. Well, at least for products anyway because coupons are still used for food. Yesterday, I saw a lady save a lot of money by using a massive handful of coupons at the grocery store.

That woman literally had over 150 dollars worth of groceries, and the sales clerk told her that she saved 52 bucks. I was amazed because I have never saved anything like that when I was grocery shopping. Anyway, you can always take advantage of a Best Buy promotional code on the Internet.

Get online now and begin to browse through all that Best Buy promotional code has to offer. Check out the home appliances, stereos, LCD plasma televisions, DVDs, computers, cell phones, digital cameras and other products that they have in store. Best Buy has its rituals sales and specials like many stores often do. You can also receive a Best Buy promotional code by making sure you are on their promotional list when the time arrives.

Morgan Hamilton offers expert advice and great tips regarding all aspects concerning Best Buy Promotional Code [http://www.guideforonlineshoppers.com/online-shopping/online-shopping-information/save-more-using-the-best-buy-promotional-code.html]. Visit our site for more helpful information about Best Buy Promotional Code [http://www.guideforonlineshoppers.com] and other similar topics.

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